Web Traffic
Data dictionary →
: what every figure means, where it comes from and
its limitations
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77
%
Bot Share of Sessions
57%
say they're bots
21
%
Undeclared Bots
18%
likely (the rest possible)
23
%
Human Share of Sessions
47
%
Search Engine Sessions
83%
of declared bots
Sessions by Class
Whole period
Class
Share
Declared
bot
57
%
Human
23
Likely bot
18
Possible
bot
3
Jun
2026
Jul
Aug
Sep
Oct
0%
50%
100%
Who Visits, Week by Week
Share of each week's sessions by class
Possible bot
Likely bot
Human
Declared bot
Jul
2026
Aug
Sep
0%
10%
20%
30%
Page Views Over Time
Each complete week's share of the period's page views, humans and bots separately
Humans
Bots
Mon
Tue
Wed
Thu
Fri
Sat
Sun
0%
10%
20%
30%
Bots
Humans
Page Views by Day of Week
Share of an average week's page views
0
5
10
15
20
0%
5%
10%
15%
Page Views by Hour of Day
Share of each group's page views, US Eastern time
Bots
Humans
0%
50%
100%
0%
50%
100%
Bots
Humans
Jun
2026
Jul
Aug
Sep
Oct
Jun
2026
Jul
Aug
Sep
Oct
CA
Unknown
Other
CN
GB
US
Where Sessions Come From
Share of each month's sessions by country, the most common by name
0%
20%
40%
60%
80%
Search engine
SEO crawler
AI crawler
Social preview
Automation tool
Other
Declared Bots by Kind
Share of sessions from declared bots
How sessions are classed.
Each session gets the first class that applies:
Declared bot
: it says it's a bot.
Likely bot
: a strong sign of automation (the page's script never ran, a
browser about a year or more out of date, or a missing browser identity), or
two weaker signs together.
Possible bot
: one moderate sign: a hosting or VPN network, or a burst of
sessions from identical browsers.
Human
: no sign of automation.
An estimate, not a verdict. Bots that behave like browsers look human, visits
that never load the tracking aren't seen, and people on VPNs, office networks
or old browsers can look like bots. Development visits are left out.
Data as of 13:23 UTC on 17 Oct 2026
made with
dbt Charts